One of my fav books is being revised and going mainstream: Getting Real. The new version is being revised as I type, and Jason Fried & Co. are looking for a mainstream publisher.

What is new/better/cooler in the new version?

So they're broadening the scope of the book and making it more relevant to the brave new world of social networking, the cloud, non-web technology companies, etc. Me likey.

If you are already an owner of Getting Real version 1.0, you will not get the update (2.0?) for free. The update is really a new book according to 37s. The title is supposed to stay the same. We'll see if it does. They may get tired of getting hit up for a free update to the original work.

From Publishers Weekly...

Just as information workers surpassed physical laborers in economic importance, Pink claims, the workplace terrain is changing yet again, and power will inevitably shift to people who possess strong right brain qualities. His advocacy of "R-directed thinking" begins with a bit of neuroscience tourism to a brain lab that will be extremely familiar to those who read Steven Johnson's Mind Wide Open last year, but while Johnson was fascinated by the brain's internal processes, Pink is more concerned with how certain skill sets can be harnessed effectively in the dawning "Conceptual Age."

The second half of the book details the six "senses" Pink identifies as crucial to success in the new economy-design, story, symphony, empathy, play and meaning-while "portfolio" sections offer practical (and sometimes whimsical) advice on how to cultivate these skills within oneself. Thought-provoking moments abound-from the results of an intensive drawing workshop to the claim that "bad design" created the chaos of the 2000 presidential election-but the basic premise may still strike some as unproven. Furthermore, the warning that people who don't nurture their right brains "may miss out, or worse, suffer" in the economy of tomorrow comes off as alarmist. But since Pink's last big idea (Free Agent Nation) has become a cornerstone of employee-management relations, expect just as much buzz around his latest theory.

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