
Techsmith, the makers of Camtasia, have created a fascinating tool: Jing.
The fact that Jing exists fascinates me almost as much as the product itself.
Jing is a desktop app for Windows or Mac that lets you capture, manage and share images (.png) or five-minute videos (.swf). Image management includes some very useful mod tools for adding annotations and such. Once you got your image or video captured, you can upload it to your own ftp server or Jing's and in your clipboard you'll find either embed code or just the URL to the file. This all works very well.
Click on the image directly below to see a great video explaining the Jing project, how it got started and how it helps you tell a story in video quickly and easily using your Mac or PC.

After watching the video, you see that Jing is a tool for quick communication of ideas using your computer screen. One caveat: you can only record five minutes of video in a session. I find this interesting. Techsmith already has products that do extended screen-oriented video. Even so, they felt there was a niche for "quick 'n' dirty" screen videos that are done more or less on-the-fly. Ad-hoc video. You know what? They're right!
NOTE: Techsmith created Jing because they needed it for their own internal communications!
After using Jing, you'll see it's very easy to use, and it really cuts down on the distance in time between an idea and the video of the idea. Take Rev Mentor, for example. We have quite a production process, believe it or not. It was becoming an impediment to getting our videos out there when our schedules got tight. Jing solved all that and forced us to realize how great a short video is. PLUS: a series of short videos is better than one long one.
How easy is it to use?
First you type the hot keys (cmd+shift+1 or something to your liking) and use the resultant cross hairs cursor and bright yellow guides to select the part of the screen you'd like to capture. Once captured, your image shows up in a cool editing window.
Some screen shots...

Capturing an Image with Jing

Jing's image editor lets you annotate

Here Jing is recording a portion of the screen

Sharing a video in Jing is super easy
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